Last updated: July 2026
This Privacy Policy explains how HomeMade Systems OÜ (trading as Sentimental Souvenirz), registered in Estonia, collects, uses, stores, and protects your personal data when you visit or make a purchase from sentimentalsouvenirz.store.
We are committed to protecting your privacy and handling your data with transparency and respect.
1. Who We Are (Data Controller)
HomeMade Systems OÜ Trading as: Sentimental Souvenirz Address: Randla 11-140, Harju County, 10315, Tallinn, Estonia Email: info@sentimentalsouvenirz.store Phone / WhatsApp: +372 539 09216
For questions about this policy or your personal data, contact us at info@sentimentalsouvenirz.store.
2. What Personal Data We Collect
We collect personal data only when necessary to provide our services. The categories of data we may collect include:
Account and order data:
- Full name
- Email address
- Postal address (for shipping)
- Phone number
- Order history and purchase details
Custom product data:
- Photos of your pet (uploaded during the order process to enable personalization)
- Custom name/text and date information for engraving
Payment data:
- We do not store your full payment card details. Payments are processed by third-party payment processors (such as PayPal, Stripe, or your card provider), which operate under their own privacy policies and PCI-DSS security standards.
Technical and usage data:
- IP address
- Browser type and version
- Pages visited and time spent on site
- Referring website
- Cookie identifiers (see Section 7)
3. How We Use Your Personal Data
We process your personal data for the following purposes and on the following legal bases under the GDPR:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your order | Performance of a contract (Art. 6(1)(b) GDPR) |
| Shipping and delivery of your order | Performance of a contract (Art. 6(1)(b) GDPR) |
| Communicating with you about your order | Performance of a contract (Art. 6(1)(b) GDPR) |
| Customising your urn using the pet photo you provide | Performance of a contract (Art. 6(1)(b) GDPR) |
| Sending you order confirmations and receipts | Legal obligation (Art. 6(1)(c) GDPR) |
| Keeping accounting and tax records | Legal obligation (Art. 6(1)(c) GDPR) |
| Improving our website and products | Legitimate interests (Art. 6(1)(f) GDPR) |
| Detecting and preventing fraud | Legitimate interests (Art. 6(1)(f) GDPR) |
| Sending marketing emails (if opted in) | Consent (Art. 6(1)(a) GDPR) |
| Website analytics via Google Analytics | Consent (Art. 6(1)(a) GDPR) |
| Advertising measurement via Meta Pixel | Consent (Art. 6(1)(a) GDPR) |
Pet photos: Photos you upload are used solely to create your custom urn. They are stored only for as long as needed to complete your order and are not used for any other purpose, shared with third parties, or used for training AI or machine learning systems.
4. Who We Share Your Data With
We do not sell your personal data. We share it only with trusted service providers who help us operate our business:
- Shipping carriers (e.g. DPD, DHL, PostNord, An Post) — to deliver your order
- Payment processors (e.g. Stripe, PayPal) — to process your payment securely
- WooCommerce / Automattic — our e-commerce platform
- Google LLC — for analytics (Google Analytics via Google Tag Manager) and advertising
- Meta Platforms, Inc. — for advertising measurement (Meta Pixel)
- Email service providers — for transactional emails related to your order
All third-party providers are contractually required to handle your data securely and only for the specified purpose.
5. International Data Transfers
We are based in Estonia (European Union). Some of the third-party providers listed above (including Google and Meta) are based in the United States. Where your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, including the use of Standard Contractual Clauses (SCCs) approved by the European Commission.
6. How Long We Keep Your Data
We retain your personal data only for as long as necessary:
- Order and customer account data: 7 years (required for Estonian accounting and tax law)
- Pet photos: Deleted within 90 days of your order being completed, unless you request earlier deletion
- Marketing opt-in data: Until you withdraw consent
- Website analytics data: As configured in Google Analytics (default: 26 months)
7. Cookies
Our website uses cookies — small text files stored on your device — to provide functionality and measure performance.
Strictly necessary cookies: Required for the website to function (e.g. shopping cart, session management). These do not require your consent.
Analytics cookies: We use Google Analytics (via Google Tag Manager) to understand how visitors use our site. This requires your consent.
Advertising cookies: We use Meta Pixel to measure the effectiveness of our advertising. This requires your consent.
You can manage your cookie preferences at any time using the cookie settings banner on our website. You can also control cookies through your browser settings or via opt-out tools provided by Google (tools.google.com/dlpage/gaoptout) and Meta (www.facebook.com/settings).
8. Your Rights Under GDPR
If you are located in the European Union, you have the following rights regarding your personal data:
- Right of access — You may request a copy of the personal data we hold about you.
- Right to rectification — You may ask us to correct inaccurate data.
- Right to erasure (“right to be forgotten”) — You may ask us to delete your data, subject to legal retention requirements.
- Right to restriction of processing — You may ask us to limit how we use your data.
- Right to data portability — You may request your data in a structured, machine-readable format.
- Right to object — You may object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent — Where processing is based on consent, you may withdraw it at any time.
To exercise any of these rights, contact us at info@sentimentalsouvenirz.store. We will respond within 30 days.
9. California Privacy Rights (CCPA)
If you are a California resident, you have the right to know what personal information we collect, the right to request deletion of your personal information, and the right not to be discriminated against for exercising your privacy rights.
We do not sell personal information as defined under the California Consumer Privacy Act (CCPA).
To submit a privacy request, contact us at info@sentimentalsouvenirz.store.
10. Supervisory Authority
If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with a supervisory authority. As an Estonian company, our lead supervisory authority is:
Andmekaitse Inspektsioon (Estonian Data Protection Inspectorate) Website: www.aki.ee Email: info@aki.ee
You may also lodge a complaint with the supervisory authority in your country of residence within the EU.
11. Data Security
We take the security of your personal data seriously. We implement technical and organisational measures to protect your data against unauthorised access, loss, or disclosure, including:
- HTTPS encryption for all data transmitted to and from our website
- Restricted access to personal data within our organisation
- Regular review of our data handling practices
No method of transmission over the internet is 100% secure. In the unlikely event of a data breach affecting your rights and freedoms, we will notify you and the relevant supervisory authority as required by law.
12. Children’s Privacy
Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately at info@sentimentalsouvenirz.store.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically. For significant changes, we will notify you by email or by placing a prominent notice on our website.
14. Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or your personal data:
HomeMade Systems OÜ (Sentimental Souvenirz) 📧 info@sentimentalsouvenirz.store 📞 +372 539 09216 📍 Randla 11-140, Harju County, 10315, Tallinn, Estonia